A Solid Methodology for
Lead Generation in the IT Industry

Lead generation is a detailed process that is vital for marketing and sales teams. Starting from lead acquisition, marketing professionals need to work step-by-step to finally assign the leads ready for purchase to the sales department. This process is even more critical for B2B IT companies and requires specific expertise.

We are here to guide you in the process and share the best practices of lead generation with you.

What you will learn:

  • What you need to do before launching the lead generation process
  • 4 steps of lead generation
  • Details of lead acquisition
  • Tips for lead scoring
  • The most efficient methods for lead nurturing
  • End of the process – lead assignment

Some of our IT references