Conversational marketing—creating content and having conversations with people who are interested in your business—is one of the most effective ways to generate leads. But a shift from cold-calling and emailing is required before it can become an integral part of your strategy.
From conversational marketing to prospective leads
Conversational marketing is a way to engage with customers and prospects. It consists of sending out personalized messages that are helpful, interesting, and engaging. This can include anything from an article on your latest blog post or industry news to an offer for a free consultation or guide (for example).
It uses technology to connect with customers in a more personal manner, making the process of purchasing more enjoyable. It can be used to answer questions, resolve issues and improve customer experience.
To build trust and relationships with your audience, aim to provide as much value as possible. Through conversational marketing, establish yourself as an expert in your field—while also providing helpful advice for prospective leads.
The more helpful information you provide through conversational marketing strategies, the more likely you will stand out from competitors because they're not producing any content!
Good news: Your website has the ability to connect with prospects
As a part of conventional marketing, you can use your website to connect with customers and prospects!
So much so that, your website enables you to engage with your audience by offering an interactive way of communicating.
You can encourage your customers or prospects to share their experience with your product or service through social media outlets like Facebook, Twitter, LinkedIn, and Instagram by adding buttons on your site that allow them to share it.
Good content means a lot in conversational marketing
Good content is information that is both useful and easy to find, so it leads people who come across it—through search engines or other online methods—to further inquiries. This kind of content provides a means for questions and answers to be explored.
For instance, if you're selling lawnmowers on your website, you could write an article about the best way to keep your lawn looking healthy throughout the year. Then, when someone clicks on the paper and reads it online or downloads it as a PDF file (or both), they can have all their questions answered before they even ask them!
The key here is providing solutions to common problems in ways that are relevant to your audience's needs. And don't forget: Good content should also be written in a way that appeals directly to those needs!
Inbound marketing and SEO are a good start but conversational marketing is the next step
As we mentioned before, conversational marketing is a new business method. It’s not just about inbound marketing and SEO, it's also about building relationships with prospects and customers.
It focuses on providing value to customers, creating a dialogue, being human instead of robotic, and creating an experience that will make people want to do business with you.
Conversational marketing is different from traditional advertising because it focuses on the customer talking back to you as opposed to your company talking to them through media channels like radio or TV ads. It's also very different from email marketing where there is only one-way communication between the marketer and consumer (the marketer sends emails hoping they will be read).
How about building a better connection with your audience through personalized interactions?
Much like your favorite neighborhood restaurant or boutique, you have an opportunity to build a better connection with your audience through personalized interactions on your website.
If you're not sure where to start, don't worry. There are a lot of ways to improve your website and make it more user-friendly. Here are just a few ideas to get you started:
- Add video content and live streaming services like Facebook Live or YouTube Live.
- Use social media to share news and updates with your audience in real-time.
- Create an email drip campaign that includes different types of content like videos, blog posts, and reports.
Conversational marketing can help you to connect with your audience and build relationships. It’s a great way to gain trust and confidence, and it’s also an opportunity for businesses to show off their personality while encouraging customers to keep coming back.