How to Build a LinkedIn Ad Campaign for Marketing Success: Max Conversion Guide

LinkedIn is the "apple of B2B marketers' eyes" since it is one of the best-performing platforms in terms of the effectiveness of ads. We invite you to learn how a great LinkedIn advertising campaign should be through this article. Here is a quick preview before we get started: Two factors, the objective, and target audience, are key to a successful LinkedIn advertising campaign. There is no barrier preventing your campaign from flying into the LinkedIn airspace if you can make "smart" decisions in relation to them!

1. How much important is the objective? A lot, it seems.

There isn't another social media platform that is as ideal for connecting with people in your field & industry as LinkedIn. Statistics from 2022 show that LinkedIn has 822 million total users.[1] That, of course, includes individuals from every department and sector. And, that makes the platform great for finding those interested in your company, services, products and so on.

All right, but how can you use advertisements as a tool to reach them? Idetifying the objectives is the first step. What response do you hope your advertisement would elicit from the audience? Your objective is evident from your answer.

Objectives influence the actions you take - while setting up the ads -. Therefore, having the "right" objectives will help your advertising strategy succeed. What choices do you have, then? These choices divide into three categories: awareness, consideration, and conversions. Let's look at these ones by one.

1.1. Awareness

Awareness - or brand awareness - refers to what consumers feel about your brand when they see it. Do they remember your brand, your product, your service; or do they not think it matters? The answer is important when it comes to digital advertising. Investing in brand awareness sounds like a good idea as people tend to "purchase" from those they know, remember or like.

How to build brand awareness? You may want to check out our blog[2].

1.2. Consideration

The term "consideration" basically addresses the website visits, engagement, and video views. While setting up a LinkedIn ad campaign taking the website traffic and engagement into consideration is a must.

How many people visit your website - a.k.a. website traffic - provides critical information about your business, and each visitor represents a prospective client.

Let us also talk about engagement. Engaging audiences with your content is the core objective of social media activities. That also applies to B2B marketing because the engagement may result in sales.

1.3. Conversion

The conversion breaks down into sub-items like lead generation, website clicks, and job applications.

In the simplest terms, lead generation refers to creating sales possibility. Are customers paying attention to your business? You ought to strive for this; productive LinkedIn ads can help you get it. (However, we need to admit that generating leads is not totally based on ad campaigns. Check out our blog[3] to find out the other factors.)

What about your website conversions? How many people visit your website? And, how many website visitors end up becoming your “real” client? This rate is also significant. A successful LinkedIn campaign will meet you with targeted visitors who are more likely to invest in your products or services.

The final point is that a successful advertising strategy might open up new doors for you in terms of recruiting talented team members. In fact, this form of advertising is an excellent way to find the individuals your company is looking for.

2. Identifying the target audience

Building a target audience is just as important as building an apartment. It is a must to be careful about the structure. That means you need to build your target audience without “any gaps.” Targets like job title, firm name, or industry type should be carefully chosen. As a result, you can sell your services, invite people to visit your website, or receive job applications from those who see your ad.

3. Tips for a “winning” LinkedIn ad campaign

What are they expecting to see? What holds their interest? You can sketch out a route for your advertisement using the answers to these questions and choose a topic that is universal, interesting, and relevant to your industry.

Most probably, the related LinkedIn users are not interested in every aspect of your business and also they don’t have enough time to find out about it. Give them just the necessary details in no more than 140 characters. In this way, they can determine whether or not to click it.

Last but not least, remember to include creative images since they boost engagement by at least 80%.

4. Analyzing the advertising campaigns

After the campaign has been launched, your task is not finished. Following the outcomes will help you choose where to direct your focus for future campaigns.

As in many other digital marketing efforts, experience is the most effective way to improve your ads. Your first ad campaign will give a bunch of meaningful insight to make you lead the ideal direction. At this juncture, you can analyze the campaign through this metrics: Clicks, click-through rate (CTR), impressios, average engagement, cost per conversion, leads generated through LinkedIn forms, and cost per lead (CPL).

LinkedIn is now waiting for you; the successful advertising campaigns may soon be in the air.

[1] https://www.businessofapps.com/data/linkedin-statistics/

[2] https://arinadigital.com/blog/there-is-room-for-feelings-in-b2b-marketing

[3] https://arinadigital.com/blog/introduction-to-b2b-lead-generation

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