Arina Digital was founded under the name Z Takımı in 2017 in İstanbul to provide digital marketing services for B2B companies especially in the IT industry.
The brand Z Takımı (meaning Team Z) was based on our desire for working with a young team of Generation Z. Sure enough, we achieved a fast and remarkable success in three and a half years with a team made up of almost totally from the members of Gen Z. By then, we already provided services to more than 30 national and international companies in 7 different countries. Since the name Z Takımı is in Turkish and does not appeal to the international arena, we initiated brand renewal activities. We wanted an identity that is consistent with our ambition to both maintain our local values and increase our international activities. After reviewing hundreds of images, we decided our logo to be derived from the Hittite Sun Disk.